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AXA banks on customer-centric motto to grow its business

And in line with that vision is the big shift to data analytics and online ops by France's largest insurer

Mr Laurent Josi says that in a year from now, instead of having paper-based interaction, "what you would like is to have access to the portfolio and be able to make the follow-up claims online".


DIGITISING the business of insurance is "the biggest revolution" insurers have yet to face, says AXA Asia's new chief Jean-Louis Laurent Josi, noting that the transition will be a game changer in many ways - from customer interaction to consumer segmentation and risk assessment