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CIMB launches six-month brand campaign

Bank's message: "It's not about the size but service"

Singapore

CIMB Bank Singapore has partnered Havas Worldwide to launch the Small Bank Theory (SBT) campaign in Singapore, CIMB and Havas Worldwide announced in a joint press release on Thursday.

Conceptualised and executed by Havas Worldwide Singapore, the objective of this new

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