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SINGAPORE's largest bank DBS on Tuesday launched a mobile app that it said would allow easier access to customers' account information.
With its latest app, DBS digibank, new ibanking customers can now get all-in access to four functions: DBS PayLah!, mBanking, SMS Banking and eStatement. Previously, customers would have to sign up for each of these services separately.
DBS said that for the first time in Asia, customers are able to view their account balances with a simple swipe on their mobile devices or Apple Watch. This function does not require any pre-login and customers can choose to "peek" at any of their DBS/POSB deposit or credit card accounts. The account balance enquiry is the most used among DBS's customers. Since December, new customers have also been able to set up accounts without visiting a branch.
Said Jeremy Soo, head of consumer banking group (Singapore), DBS: "As a bank serving close to five million customers in Singapore, we are upping the ante on not just the breadth of our digital offerings, but also on providing a holistic customer experience across our platforms. We do this by placing ourselves in our customers' shoes, focusing on their needs and ensuring we know what the real 'customer job to be done' is. With 'DBS digibank', we seek to seamlessly integrate banking into our customers' everyday lives so that banking becomes simpler and fuss-free for them."
The bank processes over 1.2 million transactions daily across its digital platforms. Mobile banking accounts for over 60 per cent of the bank's more than 500,000 daily logins.