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Goldman Sachs' new deposit-taking bank is aimed squarely at ordinary Americans

So far, interest in fledgling retail lender has been strong but way forward is unlikely to be easy

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Mr Sigal, a 24-year-old college student in the Los Angeles area who calls himself a Wall Street hopeful, says "Goldman Sachs is the Nike of finance" and feels that its foray into banking is "very, very positive."

New York

You used to need US$10 million to become a customer of Goldman Sachs.

Now you can get in with a dollar.

At a time when many storied firms on Wall Street are asking themselves profound questions - such as, What does it mean to be a Wall Street firm in this day and