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OCBC makes leap, by coaxing baby steps

OCBC wants to be the primary bank of customers, and have a full view of their needs from cradle to grave
Friday, May 29, 2015 - 05:50
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Mr Tan said OCBC's two-pronged strategy for the Child Development Account is to bring onboard the babies, as well as the parents

Singapore

OCBC has thrown down the gauntlet in the consumer banking space, and is fighting for greater market share in local deposits, where it still has the smallest take among the homegrown trio.

To do this, it has re-worked its savings account model - drawing deposits in through

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