E-MAILS are old hat; SMSes passe. Tweeting, blogging, and posting on 'walls' are no longer the domain of the under-30s. They have become a staple of the way most people in the world communicate today, and of the way Fortune 100 companies reach out to customers old and new too.
WHAT do brands like H&M, Bang & Olufsen, and IKEA have in common? Ever wondered where these companies originated from? A good number of outstanding global enterprises started in a beautiful region, filled with innovation and creativity. We call it 'Europe's best-kept secret'. And that place is none other than Scandinavia.
