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A delivery-tracking app that arose from logistics hell

Three Singaporeans run Detrack, which helps SMEs here and abroad with a cheaper way to track their deliveries

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(From left): Detrack Systems' trio director of sales and marketing Fanny See, director of product development Daniel Goh and director of business development Dason Goh are looking to expand by focusing on niche marketing in foreign industries and countries that have shown demand for its services.

Singapore

DELIVERY tracking system company Detrack Systems Pte Ltd owes its origins to a florist and a league of anxious boyfriends.

Company founders Dason Goh and Fanny See used to own a business selling flowers online.

Then came a hellish Valentine's Day when orders -

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