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Building social networks, the TV way

Social networking firm Yuuzoo expects to grow by partnering television and other media companies.

'The goods and brands being offered, people have never seen them before . . . You are faced with choices you don't know much about. So social interaction becomes important. People want to hear from consumers what they think.' - Thomas Zilliacus, Yuuzoo executive chairman (above)

LOG on to the sites designed by mainboard-listed Yuuzoo, and a user will notice slick links showing colourful pictures in big boxes for users to easily click on.

Yuuzoo, which focuses on the technology and new media space, is one of the more unusual companies on the Singapore Exchange (