You are here

Corporate strategy in a 'VUCA' world

Volatile, uncertain, complex and ambiguous - these corporate realities are current and pervasive. Having a strategy will help management make good decisions about what to do in such an environment.
Monday, June 29, 2015 - 05:50
BT_20150629_SID29_1744909.jpg
The volatility of the current business environment calls for a periodic review of working assumptions. When they change - and they do constantly and rapidly - organisations need to recheck the choices they made based on those assumptions, and adapt them if necessary.

IN a VUCA world, one that is volatile, uncertain, complex, and ambiguous - as many would characterise today's global environment, strategy matters more than ever. That's because strategy is an integrated set of coherent choices about an organisation's goals.

Strategy aligns and reinforces