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DBS goes all out to woo millennials

The 2017 DBS Marina Regatta, which features South-east Asia's largest pop-up urban beach, focuses on themes millennials would be interested in, such as fitness, wellness and music.


WITH millennials in Singapore numbering close to a million and counting, DBS Bank is pulling out all the stops to reach out to this group of people - broadly defined as those aged between 18 and 35 - who desire new experiences and have vast spending power.

"New and unique

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