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Decision-making driven by data

Companies big and small can use sophisticated analytics to gather insights and gain an edge over their rivals. FRANCIS KAN reports
Friday, September 26, 2014 - 00:00

NOT too long ago, corporate executives relied heavily on their judgment and experience to make key business decisions. But in an increasingly competitive and complex business landscape, such highly educated guesswork - albeit backed up by research and market intelligence - is no longer

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