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Global Yellow Pages in ice-cream business deals

Buying of rights held by Wendy's Supa Sundaes, Innovation Ice Cream

GLOBAL Yellow Pages has agreed to buy the intellectual property rights including recipes and formulas held by Wendy's Supa Sundaes (WSS) and Innovation Ice Cream (IIC) for A$10 million (S$11.67 million). The sellers are ultimately owned substantially by private equity firm Navis Capital Partners