You are here

Hugo Boss sales pick up at stores, online and in the US

BT_20180117_JHHUGO17_3266747.jpg
After a string of profit warnings and falling sales in China and the US, Hugo Boss revamped its core brands to appeal to younger buyers, slashed prices in China and overhauled its website.

Berlin

GERMAN fashion house Hugo Boss reported an acceleration in currency-adjusted sales in the fourth quarter, driven by a rebound in growth at its stores, a jump in online sales and a recovery in the United States.

After a string of profit warnings and falling sales in China and

sentifi.com

Market voices on:

Powered by GET.comGetCom