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Kingsmen duo stick to basics

Co-founders keep to a simple rule that has served them successfully all along - do a good job and do right by your customers, reports KENNETH LIM

The kings of Kingsmen: Chairman Mr Soh (left) and CEO Mr Ong, who believe that you are only as good as your last job - getting customers to come back requires, first of all, that every job be well done. - PHOTO: ARTHUR LEE

KINGSMEN Creatives co-founders Benedict Soh and Simon Ong have spent the better part of the past 40 years aiming to be innovative and groundbreaking when creating displays for stores and museums. But when it comes to running their business, the duo has stuck unwaveringly to a simple formula all