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On mission to reboot rubber industry

"This is the business that time forgot. So I've decided to take on that task, and for that, I created Halcyon Agri," says its chief

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Mr Meyer's target is to be the "Wilmar of Rubber", where Halcyon is the go-to enterprise globally for natural rubber. SGX-listed Wilmar International Ltd is the world's largest palm oil trader.

RUBBER - the stretchy, durable material made from milky-white latex and found in everything from condoms to car tyres - holds a particular magic for Robert Meyer.

The chief executive officer of SGX-listed Halcyon Agri Corporation Ltd grew up with rubber factories as his playground.

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