S$15m B-round financing helps startup Zimplistic find its feet (Amended)

Singapore

WHEN Rishi Israni and Pranoti Nagarkar started taking preorders for their automated chapati-making machine in July last year, they did not expect their invention to sell out within a week. "We were oversubscribed," Mr Israni, who co-founded the company Zimplistic with Ms Nagarkar and is now its chief executive officer, told The Business Times. "After (opening the preorders), we realised it's actually a much bigger effort than when we started."

Preorders for their Singapore-based company's automated machine (dubbed the Rotimatic), which opened in the United States and Singapore, drew in about US$5 milli…