SINGAPORE Press Holdings (SPH) announced on Friday the launch of SPH Variable Print - the first in South-east Asia. This new print technology allows advertisers to enjoy more options and interactive opportunities through the delivery of multiple messages in the same edition on the same day.
Carlsberg, official sponsor of Uefa Euro 2016, has chosen to partner The New Paper (TNP) to engage readers beyond the pitch using Variable Print. An in-paper promotion on May 14-15 and May 21-22 will lead up to the tournament to be held in France from June 10 to July 10.
SPH looks forward to more advertisers coming onboard to maximise the potential of Variable Print.