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Active-wear firm Lululemon stakes future on innovation and 'naked' pants

Thursday, January 14, 2016 - 05:50
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Mr Potdevin's goal is to cement the retailer's reputation as the top- quality athletic-apparel maker and change its perception to a brand worn by top athletes and wealthy women saluting the sun in yoga sessions.
BT_20160114_SYLULU12_2065316.jpg
Mr Potdevin's goal is to cement the retailer's reputation as the top- quality athletic-apparel maker and change its perception to a brand worn by top athletes and wealthy women saluting the sun in yoga sessions.

New York

LULULEMON Athletica Inc is at a turning point.

It's been two years since the active-wear company brought in Laurent Potdevin as chief executive officer. His task: cut the waste and expense of designing, making and distributing its garments, and rebuild customer trust after