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Alibaba opens China consumer door to US retailers

Conservative strategy will raise awareness, gain goodwill and prepare it for long-term
Monday, January 19, 2015 - 05:50

Alibaba is preparing a marketing campaign to raise awareness among US businesses of its global business-to-business wholesale platform,, so they can buy and sell to and from global suppliers.

San Francisco

CHINA'S Alibaba Group Holding Ltd plans a major move to win US business this year, by offering American retailers new ways to sell to China's vast and growing middle class.

Anchored by Alipay, the dominant Chinese electronic payment system that works closely with

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