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Amazon counting on Diwali to take title as India's top Web retailer

It targets dormant shoppers and first-time buyers; major rivals Flipkart and Snapdeal face critical test this year

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When Jeff Bezos donned a bandhgala jacket two years ago and posed for photographs in India, he wasn't just promoting Amazon.com Inc's year-old business in the country.

Bengaluru

WHEN Jeff Bezos donned a bandhgala jacket two years ago and posed for photographs in India, he wasn't just promoting Amazon.com Inc's year-old business in the country. The Web retailer's chief executive officer was also putting his reputation on the line to break into the