You are here

Big ad agencies find it tough to attract, keep young talent

They are trying to match perks at places like Google and Facebook, and shake industry's stodgy image

BT_20160420_DNAD20CMO4_2234181.jpg
Staff eating lunch in an area styled like a diner at McCann's offices in New York. To enhance their appeal to younger talent, some ad agencies are trying to make themselves look less like Madison Avenue and more like the startups and tech companies.

New York

AT THE headquarters of the McCann agency in New York City, the battle for the future of the advertising industry is being waged with piped-in electronic music and employee-brewed beer.

Young professionals, balancing Apple laptops on their knees, drape themselves over space

sentifi.com

Market voices on:

grab

Receive $80 Grab vouchers valid for use on all Grab services except GrabHitch and GrabShuttle when you subscribe to BT All-Digital at only $0.99*/month.

Find out more at btsub.sg/promo

Powered by GET.comGetCom