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Bollywood, US media giants trying to wean Indians off free videos

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Yoga instructor Aparajita Jamwal filming an instructional video. Producer Rajshri Entertainment says the future lies in such straight-to-digital content, which it offers free on YouTube, paid for by advertising. However Eros International, which runs a streaming service, expects at least half of its revenues to come from streaming in five to seven years.

Mumbai

AS the rain dripped in the garden outside, yoga teacher Aparajita Jamwal got down on one knee, stretching the other leg behind her in a lunge known as the equestrian pose.

"Imagine you're a horse - you have a lovely mane flowing behind you - looking up towards the ceiling,"