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Bumper grape harvest as thirst for prosecco grows

But prices of Italy's Champagne-alternative not being eroded with vintners stockpiling the surplus

Sales of prosecco are soaring, especially after the recession forced consumers to seek cheaper alternatives to Champagne. At about US$12 a bottle, prosecco has attracted younger drinkers in the US and UK. French sparkling wine from Champagne costs US$52 on average.


ITALY just produced the biggest grape crop ever for Prosecco, a sparkling wine that has set sales records in recent years. Prices aren't likely to drop anytime soon, because vintners are stockpiling the surplus.

Near-ideal growing conditions this summer led to bumper grape

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