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Can the US$42,000 coat survive in LVMH?

Wednesday, June 1, 2016 - 05:50
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Mr Loro Piana says "quality will save our company. This has to be the real mission." And LVMH has respected those values so far.

Paris

THIS is how luxury is made: At the foot of the Italian Alps, rows of machines sift, comb and twist wool from cashmere goats, Merino sheep and Andean vicuna. In one aisle, a worker in a green polo and khaki pants reattaches some fibres so they can be spun into yarn and become capes