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China technology giants lead in battle for supermarket supremacy

They are transforming grocery shopping with big data and better supply chains

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JD.com uses data from a partnership with messaging app WeChat, which has over 930 million users, to build data profiles for a range of brands including baby products, cosmetics and soft drinks.

Beijing

AS Amazon.com Inc looks to swallow US grocery chain Whole Foods, China's technology giants are already digesting hefty bricks-and-mortar deals, taking the lead in the battle to transform supermarket shopping with big data and better supply chains.

China's Alibaba Group

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