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China's taste for pizza, rich cakes on the rise

Dairy import companies are looking into developing their cheese segments

MORE CHEESE, PLEASE! Chinese consumers with a taste for non-traditional foods such as rich cakes and pizza are fuelling demand for imported cheese.


AT the upmarket Black Swan bakery in Beijing, where well-heeled customers browse rooms of glass cases displaying elaborate layered western-style cakes, Jin Yuchen is buying a birthday cake for his mother.

Mr Jin is one of a rapidly growing number of Chinese consumers