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Estee Lauder to buy make-up brand Too Faced for US$1.45b

Biggest acquisition in its history will help it to expand in e-commerce and speciality stores

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Too Faced's products include Cat Eyes Ferociously Feminine Eye Shadow & Liner Collection (left), Royal Oil Body Bronzer (right) and Primed & Poreless Skin Smoothing Face Primer.

New York

ESTEE LAUDER Cos, making the biggest acquisition in its history, has agreed to buy cosmetics company Too Faced for about US$1.45 billion, scooping up a makeup brand that is popular with millennials.

Too Faced, which is expected to top US$270 million in net sales this year

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