You are here

Investor presses Nintendo for strategy change

Mobile game Pokemon Go's success has shown the potential for augmented reality

Pokemon Go has been a runaway success, marrying a classic franchise with augmented reality.
(Above) Spanish police posing with Pokemon Go figures; gamers in Beirut with the app on their smartphones.


THE phenomenal success of Pokemon Go and the surge in Nintendo Co's market value by US$17 billion in just over a week has been seized upon by one of its most vocal investors to press for a change of strategy at the company.

Until Pokemon Go, a mobile game, was launched just