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Italy's wine producers lagging in fight for sales in China

Italian wines account for barely 5% of the US$2.4b worth of wine the world's most populous nation imported in 2016

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Liquor retailer 1919's Mr Tan sees the Chinese joining the Prosecco party going on in many mature wine markets.

Verona, Italy

ON paper it seems as obvious a pairing as a glass of spicy Gewurztraminer with crispy duck and pancakes.

Yet Italy, the world's biggest wine producer, is lagging in the fight for sales in China, tipped to become the world's second-biggest importer of wine by 2020.

sentifi.com

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