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Japan clothing chain Shimamura's growth outpaces rival Uniqlo

It is sticking to selling no-frills clothes in the country's moribund economy

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"We don't gamble, we only go into what we are certain we can win, and do what we understand... That is the fundamental policy of our company," says Mr Nonaka.

Tokyo

NO-FRILLS fashion. Cheap and cheerful. Call it what you will, Shimamura Co has a money-making formula for selling clothes in Japan's moribund economy.

Growth in operating income at the country's second-largest clothing chain has outpaced bigger rival Uniqlo-owner, Fast

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