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L’Oreal turns to Big Data to win customers

The French cosmetics group hopes that Silicon Valley talent can help it improve its products and stay on top of trends.

San Francisco

THE beauty industry has long relied on creating a sense of mystery, magic even, around its creams, powders and potions. Now it has something else up its sleeve: high technology.

French cosmetics giant L'Oreal has opened a "tech incubator" employing two dozen people in