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Luxury firms step up fight against fakes sold online

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Burberry has stayed friendly with Alibaba, agreeing to distribute some products via the firm's sites in return for help.

Paris

IT TOOK luxury-goods makers about a decade to realise that the Internet represented an opportunity. Now, they're finally figuring out it's also a threat.

As companies from LVMH Moet Hennessy Louis Vuitton SE to Kering SA increasingly sell online, top brands are stepping up

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