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Luxury firms step up fight against fakes sold online

Burberry has stayed friendly with Alibaba, agreeing to distribute some products via the firm's sites in return for help.


IT TOOK luxury-goods makers about a decade to realise that the Internet represented an opportunity. Now, they're finally figuring out it's also a threat.

As companies from LVMH Moet Hennessy Louis Vuitton SE to Kering SA increasingly sell online, top brands are stepping up