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Macy's new CEO vows to keep shoppers' attention as malls fade

Thursday, June 8, 2017 - 05:50

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Despite challenges, Macy's is maintaining its earnings forecast, vowing to reach its goals by slashing costs and revamping its marketing strategy.

New York

MACY'S Inc chief executive officer Jeff Gennette is optimistic about the future of the largest department-store chain, even if it doesn't look much like the store RH Macy imagined.

Mr Gennette, 55, wants to build Macy's into a fashion destination where shoppers looking for

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