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PayPal, peers target millennial shoppers with 'easy payment' plans

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Mr Levchin founded Affirm in 2012 to offer online shoppers credit for specific purchases.

Washington

CONSUMERS trolling Shop.com may have noticed a marketing hook more often associated with big-box stores like Best Buy than an online retailer. Under the product description for a Dell Inspiron laptop there's a PayPal Credit button that says: "Enjoy Easy Payments."

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