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Price cuts no quick cure for Tesco's ills

Winning back market share will take years, analysts say, citing slowing grocery market and price war

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Data last month showed Tesco's market share continuing to slide to 28.8 per cent from 30.2 per cent in September 2013. A year-on-year sales fall of 4.5 per cent implied a fall of 6-7 per cent at stores open over a year, said analysts, making Tesco the worst performer of the big four.

London

CHEAPER meat and vegetables should draw shoppers back into Tesco stores but it will take time for the new boss of Britain's biggest grocer to win back market share.

Customers seeking to save money in a sluggish economy have turned away from the market leader to discounters

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