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Ralph Lauren follows Ford's roadmap to turn itself around

It is facing growing competition, changing consumer tastes, slumping sales and profits

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ALL AMERICAN: Ralph Lauren's designs and marketing captured a singularly American faith in upward mobility and assimilation, making an upper-class aura accessible to everyone.

New York

WHEN Ralph Lauren Corp recently unveiled a turnaround plan, calling it "The Way Forward", it unwittingly invoked another all-American icon fallen on hard times: Ford Motor, whose "Way Forward" plan in 2006 saved the carmaker from bankruptcy.

Ford's success has become a

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