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Ralph Lauren seen losing battle for America's preppy set

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Flagbearer Michael Phelps leading the US contingent, outfitted by Ralph Lauren, at the opening ceremony of the Rio Olympics.

Washington

WHEN Team USA trotted into Maracanã Stadium for the opening ceremony of the 2016 Rio Olympics, they were decked out in a red, white and blue ensemble from Ralph Lauren Corp. The look was classic American prep: navy blazers, striped shirts and white denim. Giant Polo labels were