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Retailers up social media efforts for the holidays

US retailers eye Black Friday, Halloween and Christmas sales

'Tis the season for shopping as a survey showed that consumers plan to spend more than they did five years ago for gifts in important categories like technology, toys and apparel.

New York

JUST about everyone who buys candy is familiar with Red Vines. Beginning next week, consumers will hear about Black Vines - as in Vines, those popular six-second video clips, that will promote sales and deals for Black Friday, the big shopping day after Thanksgiving.