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Starbucks sets its own course in pricing

Monday, August 17, 2015 - 05:50

Starbucks has been growing rapidly and profitably, expanding while calibrating revenues and expenses.

New York

STARBUCKS isn't the place to go for cheap coffee. It is selling an experience, not a commodity.

That approach has been immensely successful, drawing in millions of customers and propelling Starbucks stock to stellar returns. But the company's strategy has created an odd

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