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Tesco launches new range of own-label food

76 new lines will either match the price of competitors or beat them in move to step up fight against discounters

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Mr Lewis is trying to revive Tesco with a focus on lower prices and improved product availability.

London

TESCO, Britain's biggest supermarket chain, launched a new range of own-label fresh produce, poultry and meat on Monday, stepping up its fightback against German discounters Aldi and Lidl.

The seven new "farm" brands will consist of 76 new lines that will either match the

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