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The smell of trouble in US perfume industry

While sales of premium fragrances in the US hit a record US$5.2 billion last year, sales of mass fragrances, or non-designer scents, have dropped by half since 2000 to about US$600 million last year.


THE fast growth of specialised scents in fabric softeners, household cleaners and body sprays has helped make America, and the typical American, smell sweeter and cleaner than ever. Even storefronts and airlines are rigging up scent machines to bathe customers in the companies

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