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'Time to market sport sponsorship to S'pore SMEs'

Vice-president of Asian Sponsorship Association sees growth potential for Asia

ASA'S MISSION: Mr Flint's ASA wants to promote sport sponsorship among SMEs as a way to grow their brand.


WHEN it comes to marketing a sport event to a potential sponsor, it is a buyer's market, given the sheer number of events in Singapore now.

Ben Flint, the vice-president of the Asian Sponsorship Association (ASA), told The Business Times recently: "Brands are truly spoilt