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US spirits sales rise in 2014 on strong growth in whiskey and bourbon
[NEW YORK] Sales of distilled spirits in the United States by industry suppliers rose 4 per cent to US$23.1 billion in 2014, driven by strong growth in brown liquors, according to an industry trade group.
The Distilled Spirits Council, which represents companies like Diageo PLC, Pernod Ricard SA and Brown-Forman Corp, said that overall, US sales volumes rose 2.2 per cent to 210 million cases. Bourbon and Tennessee whiskey volumes rose 7.4 per cent. Meanwhile, Irish whiskey and single malt scotch were up 9.1 per cent and 6.4 per cent respectively.
Vodka sales volumes rose just 3.7 per cent. Overall, vodka is facing slower growth in the United States as newer generations of drinkers shift to bourbon and whiskey.
The group estimates that retail sales of distilled spirits in the US market are nearly US$70 billion. It also reported a slight increase in market share versus beer for the fifth straight year.