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Viacom hopes to rival major US cable channels with Paramount Network

Monday, April 3, 2017 - 05:50

New York

WHEN Viacom Inc's Spike TV rebrands as the Paramount Network in early 2018, the struggling media company hopes to position itself as a challenger to top-rated US cable networks like Comcast Corp's USA and Time Warner Inc's TNT with shows that have the calibre of HBO.

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