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World's biggest advertiser P&G switching agencies in US

Wednesday, December 9, 2015 - 05:50

New York

PROCTER & Gamble (P&G), the biggest advertiser in the world, announced on Monday that it was moving the bulk of its North American media buying and planning business to Omnicom from Publicis Groupe, in a sweeping change that underscores the broader upheaval in the ad

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