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World's king of beer flies coach, wears jeans and loves pressure

Thursday, October 15, 2015 - 05:50
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Mr Brito, whose management style has delivered industry-beating profit margins and praise from analysts and academics alike, has embarked on his biggest move - a US$106 billion deal to buy SABMiller.

London

CARLOS Brito says the company he runs resembles the bottles of beer it sells, in one important way: The contents are under pressure.

"If you want the best out of people you have to put pressure on them all the time," the Brazilian chief of Anheuser-Busch InBev NV told a