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Zara owner has edge in online battle with H&M

Centralised distribution network, and IT synergies between its brands and outlets, a big plus for the Spanish chain: analysts
Wednesday, March 18, 2015 - 05:50

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Analysts expect e-commerce to reach nearly 8 per cent of sales at Zara owner Inditex by 2020 and estimates that H&M could already be making 5-10 per cent of its sales online.

Madrid

THE families behind Zara-owner Inditex and H&M will need to fend off fast-moving competitors if they are to replicate online the winning formulae that made them the world's top two fashion retailers.

Each has borrowed ideas from the other, but their business models are

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