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Nobel winner's lonely, savvy and funny route to the Prize

Economics prize winner Richard Thaler offers useful pointers on how to bring meaningful change to a large, dispersed organisation - while not getting thrown out of it.

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Richard Thaler is this year's winner of Nobel Memorial Prize in Economic Sciences for his research in the field of behavioral economics. He has always been careful to couch his work as an extension of the mainstream, not a rejection of it.

THERE is no shortage of people who think mainstream economics is a wrongheaded endeavour overdue for overthrow. Their insurrectionist noises grew louder after the financial crisis of 2008, but they've been around for much longer than that, and have been heard pretty much constantly since the

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