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Why some are undisruptable

Apple, Alphabet, Microsoft, Amazon and Facebook are still on top despite upheavals in technology

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Apple, like the other four Undisruptables, is on top of the heap because this actually isn't an age of rapid technological change and disruption. While the rhetoric of change and disruption is everywhere, actual economic evidence of it has been lacking of late. The rate of new-business creation is down in the US.

WE live in an age of rapid technological change and disruption. Launching revolutionary startups is cheaper and easier than ever. No established company is safe. Except for, you know, Apple, Amazon, Facebook and Google (Alphabet, if you prefer). Oh, and maybe Microsoft.

The notion that