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Royalty with impeccable timing

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Mr Goi retains the core Chinese values his family had instilled in him since young. He is also noted among his peers for his strong sense of integrity.

HE IS a man who really needs no introduction. Sam Goi, Singapore's "Popiah King" and executive chairman of Tee Yih Jia Group, acquired the company in 1977 and built it into the global food manufacturing group it is today.

He was a pioneer Chinese immigrant returning to support and build